Hands-On Ultrasound Training for Medical Device Professionals

Why Ultrasound Training Matters for the Capital Equipment Team.

Your clients don’t buy machines—they buy outcomes.

They need partners who can articulate how features translate into real clinical benefits, faster workflows, and stronger financial returns.

This program gives you that insight, showing you the “why” behind the waveform and the “how” behind the image. You’ll learn to:

• Connect technical features directly to clinical applications and patient outcomes.

• Speak confidently with physicians, department directors, and C-suite buyers about workflow efficiency, reimbursement pathways, and diagnostic accuracy.

• Understand how subtle design and imaging parameters affect real-world performance across vendors and specialties.

• Recognize what clinicians actually need—and how to help them see it in your technology.

• Build stronger relationships by communicating in their language: clinical relevance and patient impact.

Five Decades of Multi-Vendor, Real-World Experience.

Since 1976, we’ve worked face-to-face with more than 100,000 clinicians and a hundred leading vendors in ultrasound innovation, distribution, and service.

Our team has comprised of over a thousand clinical applications specialists, biomedical engineers, and industry veterans who’ve been on both sides of the conversation—at the bedside and in the boardroom. And our Program Director has led every one of them.

That means we understand the unique intersection of sales performance, customer engagement, and clinical credibility.

When you train with us, you’ll gain not just technical knowledge, but a strategic perspective that sharpens every sales interaction.

Think Like the Clinician—Win Like the Strategist.

Our live, hands-on programs give sales professionals the confidence to engage clinicians on their level.

You’ll leave able to demonstrate not just the function of your instrument, but the clinical value it delivers: how it reduces downtime, prevents diagnostic error, and improves both patient care and financial outcomes.

Whether you manage national accounts or call directly on private practices, you’ll gain the insight to present, persuade, and partner with unmatched authenticity.

How We Train: Hands-On, Focused, and Real.

You have unlimited options:

• Weekend and small-group training in Dallas/Ft. Worth, Texas—immerse yourself in real ultrasound imaging guided by clinical experts.

• On-site corporate and team workshops—confidentially customized for your company’s devices, audience, and market positioning.

• Integrated business and clinical perspective—linking technology performance to physician workflow and ROI.

You won’t just learn about ultrasound—you’ll experience it, through the eyes of your customer.

• Hitachi

• Horizons Research Laboratories

• Interspec

• Johnson & Johnson Technicare

• Konica Minolta Healthcare

• Medasonics

• Medison

• Mindray Medical International

• Philips Healthcare

• Quantum Medical Systems

• Samsung Medison

• Siemens Healthineers

• SonoSite (Fujifilm)

• The White House

• The United States Congress

• Toshiba America Medical Systems

• Abbott Laboratories

• Acuson

• Advanced Technology Laboratories

• Canon Medical Systems

• Carbomedica

• Cavitron Surgical Systems

• Corometrics

• Covance Research Laboratories

• Diasonics

• Echonous

• Eden Medical Instruments

• Fujifilm Corporation

• GE HealthCare

• Hewlett Packard

• Hitachi

• Hologic

• Hewlett Packard

A Continuing Legacy of Corporate & Government Collaboration.

As with them, we'll make it transformational.
And mentor you for life.

Tools for Your Team:

Download free Human Anatomy Charts→

It's all about the setting the Mission: Anatomy.

Make sure everyone on the premises is surrounded with all of it. Download and post them all for their own, your shareholders', and your patients' benefit.

You and your vital contribution are important to us.

I didn't know until I got there that Keith is a first-generation CCU Nurse and Trauma, too. He brought all the parts together exactly like I needed.

-Antoinette Grant

I attended before, many years ago. I really appreciate Keith’s enthusiastic teaching. His knowledge is outstanding. I appreciate the informal format of letting me ask questions. I felt comfortable in doing so. Thank you!Lee Roach-Belt

-Lee Roach-Belt

★★★★★

★★★★★