There are over 250 ultrasound technician schools in the USA alone. Established originally at the University of Texas Southwestern Medical School in 1981, we're different from all of them.

Read More


Technology will find its own way, because there are so many people standing behind it, enticing, informing and nudging us through it. A stunning example of this stands behind the even the simplest thing:

  • Household goods giant, the Proctor & Gamble Company will spend no less than $54 million in the first three weeks of marketing a new band of soap. They'll enlist the efforts of thousands of brilliant people to bring you up to speed on the latest technology in managing dirt and odor.
  • Exxon/Mobil spent ten times that sum-- in 1970's dollars-- just to adopt their new name.
  • The ultrasound equipment manufacturers follow the same example and expend hundreds of thousands of dollars (and rupees, dinars, yen and pounds) to put their brand on your wall or desk so they'll be at the top of your mind.

When it comes to managing your future, why not put YOU at the top of your mind?

That's what this Newsletter is all about. You are more than the machine you run, the people you care for, even more than you already think you are. A lot more. So, for you who have never met us in the classroom, let's share a few things we've shared with others to help you along the way.

We'll be brief…


What's on your walls at work? Put things on your walls that will help your future, not someone else’s.

In this issue we feature one of the more complex anatomy issues: the Adult Heart: Short Axis Basal View. It's produced as a vector-based file, meaning you can print it yourself of have it printed as large as you want at any local office supply/print store. Download it for free along with a lot more on our web site.

Want others that we don't have? Our artists are waiting for you to tell us.

The Employment Desk

From our vantage point we see the world go by: persons looking to hire, others who need to be hired. If you're in either group today, just drop Amy a line. We'll be delighted to put your info on our social sites, pass you on to our network of Recruiters and even make introductions to the right people for you. For free.

  • So, let's get ready for that interview. Here's a quick idea we've learned after hiring hundreds and discussing the process with thousands:
  • We visited recently with a 25-year veteran of the Human Resources field. When asked what the most important criterion she used to make a hiring recommendation—when all other criteria were met and the candidate was on equal footing with the others—she thoughtfully replied, "I hired the one I liked the most."

No one wants drama, especially your employer. Whether they'll admit it or not, every employer is secretly cringing behind the questions, wondering when or if the applicant's going to reveal his or her flair for drama. Drama is the poison pill that kills all productivity across the entire Team and the employer's mission is to root it out from the first interview and ensure it never makes in through the door.

Get on the side of the Boss, who will pay all your bills: tell them this, and live up to it every day: "I want to learn, and I'm willing to listen."


It's one of the biggest life game-changers. Try this one for a week and you'll do it forever. And be sure to carry it through with those closest to you in your life. Grit your teeth if you must, and shudder with fear in anticipation that they'll respond with a list, but be sure to say it every time… with every single one:

"Thanks; before I go (or hang up this call), is there anything I can do for you?"

Try this for just 21 days and let us know what changes as a result.

Wise Advice We’ve Learned

Across the board, the pass/fail rate for the ARDMS and CCI exams has barely changed in the last twenty years, in spite of the proliferation of schools, online resources and live prep seminars. Likewise, the physician credentialing exam for echocardiography (hovering still around 50%). The problem is not with the applicants and it's not with the exams: it's that we think backward.

Science is a linear process and that line is drawn from left to right, just as we read and speak in English. So try this out as you read the physics-text-of-the-day or dig into that specialty textbook: Read it backwards. Start with the last word in the sentence and construct its meaning by reading backward, word by word. And get a dictionary in hand and look up every word you aren't absolutely familiar with, on the spot.

It's slower this way but you'll only have to read the material once, because it's going to go into your mind and stay there for you to retrieve whenever you need it. And when you take that exam, look the question over just enough to get a general sense of what it's about and then read it all backwards—word for word. It'll finally make complete sense. Then retrieve the answer from your mind, locate it in the choices beneath, and move on to the next.

The reason behind it all is that English is a backward language and worse-- it's the International Language of Science. Thus, you, your children, and everyone else can multiply their mental power immediately and remember it longer through this most simple way.

Our bet is you'll pass the Exam… in record time.

Our Latest YouTube Video

The Cemetery Of Fatal Thoughts

Beware ye all who think these things...

They’re coming for you!

Current and Coming Events

Our newly designed web site took over two years to design for you. Let us know how we can make it better for you. And keep an eye out on our Facebook page for two significant announcements in the last week of December. Not a fan? Get in line for them now by liking us there.


18 Minutes by Peer Bergman ($12). A great gift for yourself or a colleague. Packed with "real meat", it clearly shows how busy people can cut through all the daily clutter and distractions and find a way to focus on those key items that are truly the top priorities in our lives. We've already visited with the author and we're on our third read....

The Lighter Side

Just for Laughs

  • The doctor answered the home phone and heard the familiar voice of a colleague on the other end of the line.
  • "We need a fourth for poker," said the friend.
  • "I'll be right over," whispered the doctor.
  • As he was putting on his coat, his wife asked, "Is it serious?"
  • "Oh yes, quite serious," said the doctor gravely. "Why, there are three doctors there already!"

True Story

  • During a patient's two-week follow-up appointment with his cardiologist, he informed his doctor that he was having trouble with one of his medications. "Which one?", asked the doctor "The patch," he replied, "the nurse told me to put on a new one every six hours and I've run out of places to put it!"
  • The doctor had him quickly undress and discovered what he hoped he wouldn't see, but yes, the man had over fifty patches on his body!
  • Now the instructions include removal of the old patch before applying a new one.


The last word is yours. Let us know why we’re wrong, where we’re right, and whatever else is on your mind.

We’ll share it in the Spring with our next issue.

This Newsletter is over, but your stories never end. We’ll be -back soon!


Connect with us!